Brand & assets
The building blocks of the Tendor identity — a flat, solid, squared-off system. Everything here is generated from the same source as the apps, so it never drifts.
The mark
A "trend T": the crossbar is a rising line and the stem drops from its centre — tend → trend, keep it climbing. Flat, solid pine, sharp terminals, on an only-just-softened tile. Use it on its own or in the wordmark lockup. Give it clear space of at least half the tile's height on every side.
Colour
Pine is the primary brand colour. The neutrals ground it; each app owns a distinct, search-legible accent (chosen to stand out against its category's usual palette).
App accents
Typography
The system sans stack — -apple-system / Segoe UI / system-ui — set tight and heavy for headings (weight 800–840, negative tracking) and regular for body. A monospace stack (SF Mono / Consolas) carries eyebrows, tags, and data. No web-font download, so nothing ever flashes or falls back.
The app icons
One flat tile, one bold white glyph, uniform 8px stroke — a single family. Legible down to search-result size.
Usage
Do
- Keep it flat and solid — one colour per tile.
- Use sharp terminals and the squared tile.
- Preserve clear space and the pine primary.
- Scale the whole mark; keep proportions.
Don't
- Add gradients, gloss, or drop shadows.
- Round the glyph or over-round the tile.
- Recolour the mark or stretch it.
- Place the white mark on a light background without its tile.